Every Business Needs a Marketing Website
"Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
Net21 Website Design and Development have helped numerous companies of varying sizes create their digital presences. In some cases, small business are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, they are concerned about the price."
A website is great tool for promoting your business and its services. Most websites are designed as promotional tools for the specific brand they represent.
All marketing agencies use a website as a connection platform to link buyers and sellers. With he reach of the Internet being global, with no frontiers and practically no limits, exposure on the Web simply mean exposure to the entire globe. This then proves to be a marvelous tool for a company which wants to broaden its horizons to a limitless 'playing field'.
A marketing website is usually a platform where a company advertises its services. Consequently, the website content would revolve around the company's offerings, services, and products.
The most important of website content is probably the home page, which is the first thing the client will see. Since it works with the same principle of first impressions, a good first impression about website content entices a viewer to further browse the site and look around. Consequently, website content has to be devised with a specific strategy and image in mind. Graphics, color, font, language; all this will provide an impression of the company and its corporate culture and identity.
The services offered by the company are another prime aspect of website content. It should not be forgotten that exposure of these services is the main aim of the site. The content should provide accurate and concise descriptions of the offered services. Many marketing websites use this feature to further their main offering. It is not uncommon to find articles, how-tos and other marketing advice on websites. Marketing tools, supported by tips and advice, might also be advertised.
It should however not be forgotten that website content actually refers to what is on the pages. It will do a company no good if what it has on its pages are accurate, but the site is not user-friendly. Contents must be to easily readabe, easy to navigate and access, uncluttered text areas, appropriate and balanced use of text and graphics must be relevant and properly organized and formatted. Content should also be updated or given a boost every so often, so that it does not become out-dated and stale, which might then deter a viewer from it.
The importance of having an online presence
Every business’s online presence, regardless of industry, size or location, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website even before thinking of making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
Net21 Website Design and Development have helped numerous companies of varying sizes create their digital presences. In some cases, small business are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, they are concerned about the price.
The good news is that we have a solution for every situation out there and we are willing to work with you and for you to overcome these obstcles.
If you still need convincing, here are the top reasons it’s important for your business to have a website:
Credibility
One of the main reasons you should have a website for your business is to increase your business's credibility. Chances are there are several providers offering a similar service as yours. One way you can stand out is by having a website that looks good and clearly communicates and demonstrate quality information about your goods and services to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
When people find you online, they will read your information, become interested in your product or service and want to know more, they will then know how to contact you based on the information on your website. This in turn gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive return on investment.
Organic Traffic
Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best return on investment on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today.
We strongly recommend you getting one if you haven’t done so already.
We are here to help you. get up and running effeciently and professionally, in the shortest time possible at the most affordable cost. You can improve it over time, but the key is to start. We have all the tools and skills needed to give you that jump start.
Contact us today and we will build out a site for you. No obligation for you to buy unless of course you are please with what you see.
Your satisfaction is 100% guaranteed!
Use the form below to submit request for a quote or a call:
Net21 Website Design and Development have helped numerous companies of varying sizes create their digital presences. In some cases, small business are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, they are concerned about the price."
A website is great tool for promoting your business and its services. Most websites are designed as promotional tools for the specific brand they represent.
All marketing agencies use a website as a connection platform to link buyers and sellers. With he reach of the Internet being global, with no frontiers and practically no limits, exposure on the Web simply mean exposure to the entire globe. This then proves to be a marvelous tool for a company which wants to broaden its horizons to a limitless 'playing field'.
A marketing website is usually a platform where a company advertises its services. Consequently, the website content would revolve around the company's offerings, services, and products.
The most important of website content is probably the home page, which is the first thing the client will see. Since it works with the same principle of first impressions, a good first impression about website content entices a viewer to further browse the site and look around. Consequently, website content has to be devised with a specific strategy and image in mind. Graphics, color, font, language; all this will provide an impression of the company and its corporate culture and identity.
The services offered by the company are another prime aspect of website content. It should not be forgotten that exposure of these services is the main aim of the site. The content should provide accurate and concise descriptions of the offered services. Many marketing websites use this feature to further their main offering. It is not uncommon to find articles, how-tos and other marketing advice on websites. Marketing tools, supported by tips and advice, might also be advertised.
It should however not be forgotten that website content actually refers to what is on the pages. It will do a company no good if what it has on its pages are accurate, but the site is not user-friendly. Contents must be to easily readabe, easy to navigate and access, uncluttered text areas, appropriate and balanced use of text and graphics must be relevant and properly organized and formatted. Content should also be updated or given a boost every so often, so that it does not become out-dated and stale, which might then deter a viewer from it.
The importance of having an online presence
Every business’s online presence, regardless of industry, size or location, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website even before thinking of making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website.
Net21 Website Design and Development have helped numerous companies of varying sizes create their digital presences. In some cases, small business are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, they are concerned about the price.
The good news is that we have a solution for every situation out there and we are willing to work with you and for you to overcome these obstcles.
If you still need convincing, here are the top reasons it’s important for your business to have a website:
Credibility
One of the main reasons you should have a website for your business is to increase your business's credibility. Chances are there are several providers offering a similar service as yours. One way you can stand out is by having a website that looks good and clearly communicates and demonstrate quality information about your goods and services to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
When people find you online, they will read your information, become interested in your product or service and want to know more, they will then know how to contact you based on the information on your website. This in turn gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive return on investment.
Organic Traffic
Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Digital Marketing
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best return on investment on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today.
We strongly recommend you getting one if you haven’t done so already.
We are here to help you. get up and running effeciently and professionally, in the shortest time possible at the most affordable cost. You can improve it over time, but the key is to start. We have all the tools and skills needed to give you that jump start.
Contact us today and we will build out a site for you. No obligation for you to buy unless of course you are please with what you see.
Your satisfaction is 100% guaranteed!
Use the form below to submit request for a quote or a call: